I am an experienced designer with nearly 20 years of turning ideas into impactful visuals for a diverse range of businesses. Skilled in Adobe Creative Suite and Figma, I craft engaging user experiences with a blend of creativity and playfulness.
Tools
Adobe XD
Adobe Creative Suite
Figma
JIRA / Confluence
Agile Methodologies
UX
Visual Design
Wire Framing
Prototyping
Information Architecture
Responsive Design
DEVELOPMENT
HTML
CSS/SCSS
WordPress
Markdown / Hugo
Version Control
CErTIFiCATIONs
Nielsen Norman Group UX Certified
Nielsen Norman Group
UXC 1022376 | 2019
UXC 1022376 | 2019
PMA Product Marketing Certified
Product Marketing Alliance | 2020
Professional Affiliations
American Board of Design
Board Member Secretary
Board Member Secretary
EDUCATION
BFA - Web Design & Interactive Media
Art Institute of Houston
Art Institute of Houston
Houston, TX
BFA - Graphic Design
University of Louisiana at Lafayette
University of Louisiana at Lafayette
Lafayette, LA
Designer
FREELANCE | Houston, TX | APR 2011 – Present
FREELANCE | Houston, TX | APR 2011 – Present
• Develop company branding, logos, guidelines, and collateral for diverse industries.
• Craft responsive websites emphasizing user experience and modern design principles.
• Evaluate UX enhancements and offer suggestions through low and high-fidelity mockups or wireframes.
• Execute WordPress theme and template implementation and customization.
UX Designer
THE LEE GROUP | Houston, TX | DEC 2021 – JUN 2023
THE LEE GROUP | Houston, TX | DEC 2021 – JUN 2023
• Create UX artifacts for client website redesigns and research.
• Design and develop brand guidelines for the Lee Group and their clients.
• Implement and install Google Tag Manager for client campaign reporting.
• Team up with the creative team to develop collateral for marketing campaigns, including social media ads and animations.
UI/UX Designer & Front-End Developer
cPANEL LLC | Houston, TX | JUN 2019 – JUL 2021
cPANEL LLC | Houston, TX | JUN 2019 – JUL 2021
• Collaborate with product team and internal developers to identify customer needs through user-testing and surveys. Result: 243% increase in e-commerce online transactions.
• Devise strategies with product and internal development teams to improve Trial License sign-ups. Result: 500% increase in applications within 3 months.
• Work with UX Researchers to develop user flows for marketing initiatives, including overseeing the design and creation of landing pages, email campaigns, and social media graphics.
• Develop and maintain branding for cPanel and WebPros, cPanel's parent company.
Web & Graphic Designer
cPANEL LLC | Houston, TX | OCT 2017 – JUN 2019
cPANEL LLC | Houston, TX | OCT 2017 – JUN 2019
• Design and develop product landing pages.
• Implement updates for marketing websites, domains, and campaigns.
• Assisted the community team in building and maintaining a dedicated prodcut release site using Hugo
• Create marketing collateral and branding for cPanel initiatives and conferences.
• Partner with Community Manager and Event Coordinator to develop concepts for cPanel and CloudFest conferences and event collateral.
Web Designer / Front-End Developer
Greensheet Media | Houston, TX | MAR 2015 – OCT 2017
Greensheet Media | Houston, TX | MAR 2015 – OCT 2017
• Leading cross-functional collaboration across product, marketing, and sales teams to launch updated ad placement process.
• Create wireframes, mock-ups, and designs for features on web pages of TheGreensheet.com.
• Develop and implement user-testing strategies for new and existing features.
• Design, develop, and maintain custom WordPress theme for the Greensheet Media Blog.
Web Designer / Front-End Developer
Tendenci | Houston, TX | APR 2012 – JUN 2014
Tendenci | Houston, TX | APR 2012 – JUN 2014
• Develop custom websites using the Tendenci Software and WordPress.
• Design websites and marketing collateral for over 70 clients in partnership with project managers and sales.
• Train incoming designers on Tendenci Software implementation.
• Strategize with project managers and programmers on optimal approaches for complex sites.
• Collaborate with Programming Manager to propose UX recommendations for Tendenci CMS.
• Create and manage email campaigns using Campaign Monitor.