Designer
Freelance / Contract | Houston, TX | APR 2011 – Present
Freelance / Contract | Houston, TX | APR 2011 – Present
• Design and develop company branding, logos, brand guidelines, and marketing collateral for clients across diverse industries.
• Develop wireframes, prototypes, and interactive mockups to visualize concepts and gather client feedback.
• Develop wireframes, prototypes, and interactive mockups to visualize concepts and gather client feedback.
• Customize WordPress themes and templates to meet client specifications, ensuring both functionality and visual consistency.
• Maintain and update client websites, incorporating design enhancements and technical improvements.
Collaborate with developers to integrate front-end designs and ensure optimal performance and usability.
UX Designer
The Lee Group | Houston, TX | DEC 2021 – JUN 2023
The Lee Group | Houston, TX | DEC 2021 – JUN 2023
• Design digital experiences for clients across healthcare, banking, construction, oil and gas, and finance.
• Collaborated directly with clients to define project scope and deliverables, creating low-fidelity and high-fidelity wireframes, style guides, and interactive prototypes.
• Collaborate with team members to develop collateral for digital campaigns, including social media graphics, email templates, display ads, and web banners.
• Set up and configure Google Tag Manager for client campaign tracking and reporting.
UI/UX Designer & Front-End Developer
cPanel LLC | Houston, TX | JUN 2019 – JUL 2021
cPanel LLC | Houston, TX | JUN 2019 – JUL 2021
• Collaborated with the product team and internal developers to identify customer needs through user testing and surveys, leading to a 243% increase in e-commerce transactions.
• Developed strategies with product and internal teams to improve Trial License sign-ups, resulting in a 500% increase in applications within 3 months.
• Partnered with UX Researchers to design user flows for marketing initiatives, including the creation of landing pages, email campaigns, and social media graphics, significantly improving user engagement.
• Applied user-centered design principles to enhance the usability and effectiveness of marketing materials and campaigns, driving measurable results in user satisfaction and conversion rates.
• Designed and maintained branding and collateral for cPanel and WebPros, ensuring consistent messaging and visual identity across all platforms.
Web & Graphic Designer
cPanel LLC | Houston, TX | OCT 2017 – JUN 2019
• Develop and maintain consistent brand guidelines, creating logos, color palettes, and typography.
• Design digital marketing collateral such as social media graphics, email templates, display ads, and web banners to support marketing campaigns and boost engagement.
• Implement updates for marketing websites, domains, and campaigns.
• Assisted the community team in building and maintaining a dedicated product release site using Hugo
• Create and maintain marketing collateral and branding for cPanel initiatives and conferences.
• Designed cohesive event branding and collateral, including posters, banners, invitations, and digital assets, to enhance attendee engagement.
Web Designer / Front-End Developer
Greensheet Media | Houston, TX | MAR 2015 – OCT 2017
Greensheet Media | Houston, TX | MAR 2015 – OCT 2017
• Led cross-functional collaboration across product, marketing, and sales teams to launch an updated ad placement process.
• Helped maintain branding and collateral for both digital and print mediums.
• Create wireframes, mock-ups, and designs for features on web pages of TheGreensheet.com.
• Develop and implement user-testing strategies for new and existing features.
• Design, develop, and maintain custom WordPress theme for the Greensheet Media Blog.
Web Designer / Front-End Developer
Tendenci | Houston, TX | APR 2012 – JUN 2014
Tendenci | Houston, TX | APR 2012 – JUN 2014
• Develop custom websites using the Tendenci Software and WordPress.
• Design websites and marketing collateral for over 70 clients in partnership with project managers and sales.
• Train incoming designers on Tendenci Software implementation.
• Partner with project managers, programmers, and stakeholders to develop strategic plans for tackling complex client websites.
• Collaborate with Programming Manager on experience improvements for Tendenci CMS.
• Design email blasts and manage email campaigns using Campaign Monitor.
Tools
Adobe XD
Adobe Creative Suite
Figma
Asana
Teamwork
JIRA / Confluence
Agile Methodologies
UX
Visual Design
Wire Framing
Prototyping
Information Architecture
Responsive Design
DEVELOPMENT
HTML
CSS/SCSS
WordPress
Version Control
CErTIFiCATIONs
Nielsen Norman Group UX Certified
Nielsen Norman Group
UXC 1022376 | 2019
Nielsen Norman Group
UXC 1022376 | 2019
PMA Product Marketing Certified
Product Marketing Alliance | 2020
Product Marketing Alliance | 2020
Professional Affiliations
American Board of Design
Board Member Secretary
Board Member Secretary
EDUCATION
BFA - Graphic Design
University of Louisiana at Lafayette
Lafayette, LA
University of Louisiana at Lafayette
Lafayette, LA
BFA - Web Design & Interactive Media
Art Institute of Houston
Houston, TX
Art Institute of Houston
Houston, TX